1:1 idea-to-action working session
Turn the idea you're stuck on into your next move.
Bring one business idea, project, or AI opportunity that feels stuck. In 60 minutes, we'll find the practical next step and work toward something useful you can act on.
- 60 minutes
- $299.99
- Online via Google Meet
You don't need another idea list. You need to get one idea moving.
You have an idea, opportunity, or business challenge, and want to know whether it's worth pursuing and how to get it moving.
This is for you if you
- Have a business or project idea and aren't sure where to start.
- Are buried in tool options, AI tools included.
- See a shift in the market or culture and don't know what to do with it yet.
- Want a practical first experiment, offer, workflow, or draft.
How the hour runs
A hands-on working session, not a lecture. Bring one idea or challenge, and we'll work on it together.
- 01
Minutes 0 to 15
Choose the target
We agree on the one outcome that would make the hour worth it, and what you've already tried.
- 02
Minutes 15 to 40
Find the opening
Who it's for, what problem it solves, what's happening in the market, and which assumptions are worth testing.
- 03
Minutes 40 to 60
Activate a next step
We pick a smart next move with today's tools, from AI-assisted research and marketing to low-code tools and rapid prototyping, and start shaping it.
You'll leave with
- A clearer view of the idea and its biggest open questions.
- A practical next step or small test to validate the direction.
- A useful starting point, such as an offer outline, prototype plan, content concept, or AI-assisted workflow.
Depending on the idea, we might
- Sharpen the offer or positioning
- Map a small test of demand
- Explore competitors
- Shape a campaign or content concept
- Sketch an AI-assisted workflow
- Start an outline, draft, or prototype
These are examples, not guarantees. What we make depends on the idea and its scope. The goal is progress, not another list of tools to investigate.
Why me
I notice what's shifting in culture, work and technology, and I get first versions moving. I've done it across product, go-to-market, AI, operations and content, in city government, banking, beverages, insurance and legal AI. And on my own time:
See the full portfolio- The Civic PulseAug 2025 to nowA portfolio of nonpartisan sites that check what politicians promised against what they did.
- CivicStackIn buildContract intelligence for teams selling into state, local and education government.
- PointPersonIn buildAn AI evaluation toolkit for analysts handed an AI project.
- SideDoor NewsLiveA twice-weekly read on nonlinear careers, technology, AI and building outside your 9 to 5.
- This siteOctober 2026Built in a day with Claude Code. Every scene is hand-drawn SVG.
Is it a fit?
A good fit if
You have one real idea or business challenge and want help moving it forward in a practical way.
Not a fit if
You want guaranteed results, a whole product built in an hour, or a tour of every AI tool. Those deserve more than 60 minutes, or a different call.
Stuck on LinkedIn or your job search instead? See the Side Door Session
Booking details
- Length
- 60 minutes
- Price
- $299.99, paid when you book
- Where
- Online on Google Meet
- How
- Answer a few short questions about your idea, pick a time, then check out on Stan.
Questions
Do I need to know which AI tool I want to use?
No. Bring the business goal or problem. We'll decide together whether AI or another approach is useful.
What should I bring?
A short description of the idea or challenge, who it's for, what you've tried, and any links or materials that help. The booking survey asks for most of this.
Will we build the whole thing during the session?
The goal is real progress on one priority. Depending on scope, we may make a first draft, outline, workflow, test, or prototype. A finished, production-ready build isn't promised in one hour.
Is this coaching or consulting?
Neither, exactly. It's a hands-on working session: we clarify the goal, think through options, and work toward a practical next step together.
Can I book more than one session?
Each session works on one idea. If you want to keep going, book another one.