1:1You bring the goal. I bring the playbook.
michael., home
Cover of Mike's Declassified LinkedIn Survival Guide, a Side Door News field guide.

Free 2026 field guide

What 3.35 million posts say actually works on LinkedIn.

Translated by a guy with no network, no Ivy, and no reason to lie to you.

  • Free PDF
  • 13 pages
  • 10 survival tips

Not vibes. Votes.

I sent more than 2,000 job applications after college and got zero offers. Then I stopped knocking on the front door and started building in public, mostly on LinkedIn, until the opportunities came to me.

Almost nothing in the guide is my opinion. The numbers come from an independent study of 3,351,801 LinkedIn posts by 139,907 creators, which compared each creator's posts against their own. My job is translation and field experience.

Data: Stanley for Business, "State of the LinkedIn Feed 2026" (3,351,801 posts, Oct 2025 to Sep 2026).

Inside

  1. Survival tip #1Know the scoreboard before you play.
  2. Survival tip #2Add an image. Almost any image.
  3. Survival tip #3Write 800+ characters. Yes, actually write.
  4. Survival tip #4The link goes in the comments. Always.
  5. Survival tip #5Open with "I", a statement, and a number.
  6. Survival tip #6Post mornings if you can. Don't lose sleep over it.
  7. Survival tip #7Copy the habits of the top 200, not their follower counts.
  8. Survival tip #8Pick one lane and stay in it.
  9. Survival tip #9The feed is the stage. The DMs are the side door.
  10. Survival tip #10Followers are the scoreboard. Engagement is the game.
  • Three myths, checked against the data
  • My own posts, graded against the guide
  • A cheat sheet to tape to your monitor

1:1 · 60 minutes · $99.99

You bring the goal. I bring the playbook.

This is not a pick-my-brain call. Before we ever talk, I audit your LinkedIn profile and your last 10 posts against the same 3.35M-post data playbook from the guide, so the hour goes to strategy instead of diagnosis.

On the call we build your plan: how you're positioned, what your content lane should be, and the side-door route to the role or goal you're actually after. Within 48 hours, you get a written one-page action plan. Specific steps, not motivation.

  1. 01Before: the auditYour profile and last 10 posts, checked against the playbook.
  2. 02During: the strategyPositioning, your content lane, and the side-door route.
  3. 03After: the planA one-page action plan in your inbox within 48 hours.
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