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Media kit · 2026 to 2028

MEDIAKIT

I write and film for people who didn't get the standard career playbook: no target school, no family network, no straight line. That lane runs across three social platforms, a newsletter, a community and a podcast.

LinkedIn · Instagram · TikTok · SideDoor News · SideCrew · SidePod

The two-year clock

On October 27, 2026 I wrote down six numbers and gave myself two years to hit them. This page keeps score in public.

Clock started October 27, 2026 Ends October 27, 2028

Six channels, six goals

One lane everywhere: career navigation through lived experience.

  • Platform

    LinkedIn

    Michael Innamorato

    Short posts on job searching, pay and getting in without a network.

    12Kof 20K followers

    60% · as of

    Follow
  • Platform

    Instagram

    @itsmichaelinnamorato

    Short videos on careers, side doors and building in public.

    100of 100K followers

    0.1% · as of

    Follow
  • Platform

    TikTok

    @itsmichaelinnamorato

    Quick takes on job hunting, AI tools and side projects.

    100of 100K followers

    0.1% · as of

    Follow
  • Newsletter

    SideDoor News

    sidedoorsnews.com

    A twice-weekly read on nonlinear careers, technology, AI and building outside your 9 to 5.

    167of 20K subscribers

    0.8% · as of

    Subscribe
  • Community

    SideCrew

    Free, on Pie

    The community wing of SideDoor News. Real talk on tech, careers and building outside your 9 to 5.

    2of 500 members

    0.4% · as of

    Join
  • Podcast

    SidePod

    SideDoor News

    The podcast arm of SideDoor News. First guest booked: Sunny Wu, who's building Oro.

    0of 25 guests interviewed

    0% · as of

    Apply to be a guest

Best reach so far

Top single post on each platform, as the platform reported it.

  • 120Kimpressions · LinkedIn
  • 25Kviews · TikTok
See the posts

Progress log

Updated as the numbers move. Newest first.

  1. SideDoor News, week one

    167 subscribers on beehiiv one week in.

    • SideDoor News 167

  2. First SidePod guest booked

    Sunny Wu, who's building Oro, the personal stylist you can text. Interview set for this month.

    Sunny on LinkedIn

    • Clock started

      Six goals written down, two years on the clock. Instagram and TikTok start at 100 followers each, SideCrew at 2 members, SidePod at zero guests.

      • Instagram 100
      • TikTok 100
      • SideCrew 2
      • SidePod 0

    • Before the clock

      LinkedIn at 12K followers.

      • LinkedIn 12K

    Work together

    Sponsorships, collaborations and SidePod guest pitches.

    Email me