1:1 · Career + LinkedIn

You bring the goal. I bring the playbook.

This is not a pick-my-brain call. Before we ever talk, I audit your LinkedIn profile and your last 10 posts against the same 3.35M-post data playbook from my free guide, so the hour goes to strategy instead of diagnosis.

  • 60 minutes
  • $99.99
  • Written plan in 48 hours
The Side Door Session: before, the audit. During, the strategy. After, the plan.

Two goals. One playbook.

I sent 2,000 applications and got zero offers before I figured out how this game actually works. The session exists so you can skip that part.

Bring one of these, or both

  • Landing a role: career strategy, the job search, and getting past the front door.
  • Building your personal brand: content, positioning, and the LinkedIn algorithm.

The hour is the smallest part

The audit comes before it. The plan comes after it.

  1. 01

    Before the call

    The audit

    I review your LinkedIn profile and last 10 posts against the 3.35M-post data playbook. You start the call already diagnosed.

  2. 02

    60 minutes

    The strategy

    Your positioning, your content lane, and the side-door route to the role or goal you're actually after.

  3. 03

    Within 48 hours

    The plan

    A written one-page action plan in your inbox. Steps you can execute, not vibes you can forget.

You'll leave with

  1. An outside read on your profile and your last 10 posts.
  2. A clear position, a content lane, and the side-door route to your goal.
  3. A written one-page action plan within 48 hours. Specific steps, not motivation.

What we might work on

  • Positioning and headline
  • Your content lane
  • What to post next
  • The job search
  • Getting referred
  • The algorithm

The booking survey asks what the session is mostly for, so the audit and the hour go where you need them.

Why me

No network, no Ivy, no head start. I built a career across government, banking, beverages, insurance and legal AI through side doors, mostly by building in public on LinkedIn. Then I wrote down what works.

Get the free guide first
  • 2,000 applications, zero offersThen I stopped knocking on the front door and started building in public until the opportunities came to me.
  • Mike's Declassified LinkedIn Survival GuideWhat 3.35 million posts say actually works on LinkedIn, translated for people starting from zero.
  • SideDoor NewsA twice-weekly read on nonlinear careers, technology, AI and building outside your 9 to 5.

Is it a fit?

A good fit if

You have a real goal, a role you want or a brand you want to build, and want a specific plan to get there.

Not a fit if

You want someone to write your posts, guarantee a job offer, or promise a follower count. The plan is yours to run.

Stuck on a business idea instead? See the Activator Session

Booking details

Length
60 minutes
Price
$99.99, paid when you book
Before
A short survey: what the session is for, your LinkedIn URL, your situation, what a win looks like, and what you've tried.
After
Your written one-page action plan, within 48 hours.

Questions

Do I need a big following?

No. Small accounts often have the strongest engagement per follower. We start from where you are.

Is this for job seekers or creators?

Both. The survey asks whether it's mostly about landing a role, building your personal brand, or both, and the audit and the hour focus there.

What do you need from me?

Your LinkedIn URL and a few answers in the booking survey. I do the audit before we meet.

What do I get afterwards?

A written one-page action plan in your inbox within 48 hours of the call.

Will you write my posts?

No. You leave with your positioning, your lane and the next steps. The writing stays yours.

Skip the 2,000 applications. Bring the goal.